The process of »Piot« Logo refinement.
Jose, the Fracciøn’s creative director, contacted us in order to improve a logo he had been working on but could not solve the design on his own.
01 This was the original logotype version designed by Fracciøn, which had outlines, spacing and legibility issues.
When a logo refinement is done, we work directly with the art directors in order to solve technical and design problems that they cannot do on their own and require our professional help. We look for sources of inspiration based on the creative direction we receive, we make a diagnosis to know what is the logo status from a technical point of view to define the reach and project complexity.
02 Source of inspiration.
03 Source of inspiration.
04 A rounded version’s exploration.
05 A version with ink traps exaggerated rejected.
© calderon ¯\_(ツ)_/¯